Some practices use a marketing company or a web design firm to build and maintain a dental practice website for them, relying entirely on a 3rd party to make all of the changes and updates. Others want to take a more hands-on approach. If you’re interested in handling some or all of the changes to your website, we can help you learn what you need to know.
There are many great service providers who provide turn-key solutions for dental practice marketing, online. These professionals and agencies will build a site for you, along with establishing a social media presence on all of the major platforms, monitor and promote to social media in an ongoing way, and establish and work a comprehensive search engine optimization initiative (SEO). Some dental practices are not ready or able to fully commit to such a significant online investment and want to find a way to get some online results while doing some of the work in-house.
We can help you do as much or as little as you’d like with your online presence and website. If you’d like to learn how to start with a pre-made template and then customize if for your needs, add photos of your practice, and add content over time, we can teach you how to do that.
If you’d like to have us build a fully functioning but simple website for you, and then teach you how to add content as your time permits, we can also help you with that.
If you’d like to have us work with you on a full dental practice website, complete with all initial content, then we’re happy to do that and then teach you how to update and maintain it with some simple tools. You could learn to make minor updates, posting news, upcoming events, changes to the schedule, etc. while leaving all of the major changes to someone else. Or you could learn how to make any changes you want, saving lots of money over time.
It can be confusing to know what to do first, especially with social media promotion. How do you get started? How do you get the best value for time spent? We can help you get your accounts setup, help you get started, train you or your staff on how to proceed, and then get out of your way.
We can also help you learn how to work with independent contractors effectively, having them do the items that you can’t or won’t want to do yourself, while maintaining the ability to make changes yourself.
Let us know your plans and we can help you learn how to use some simple tools to accomplish what you want.